Legacy
A GLASS TO THE PAST
E&J’s history is as rich as its flavor. Scroll to view our timeline of throwback ads, original product launches, and past partnerships.
1970s
A FAMILY AFFAIR
Brothers Ernest and Julio Gallo team up to launch E&J.
1970s
Brothers in brandy
With over 30 years of experience in winemaking under their belt, Ernest and Julio Gallo decided to combine their industry expertise with their passion for brandy to create E&J. The two brothers spent five years testing and tasting the formula in their Fresno distillery. The result? A signature smooth process that is still used to this day. E&J officially launched in 1975, becoming an instant classic.
1980s
BECOMING AMERICA’S BEST-SELLING BRANDY
Brandy this smooth doesn’t stay a secret.
1980s
Becoming America’s best-selling Brandy
With an extra smooth taste, unique packaging, and advertising in major publications from The New Yorker to Sports Illustrated, E&J quickly became a favorite among fans. In 1983, E&J earned the title of America’s best-selling brandy.
1990s
NEW TO THE CREW
Four new flavors join the E&J family.
1990s
NEW TO THE CREW
Following the success of VS, the E&J family grew to include VSOP, XO, and limited edition flavors White Brandy and Cask and Cream. And that wasn’t the only thing booming in the 90s. E&J quickly became a staple of the rap scene, as some of the most iconic artists of the decade name-dropped it in their lyrics.
2000s
XO FEELS ALL THE LOVE
Fans and critics can’t get enough of the ultra-premium E&J XO.
2000s
XO FEELS ALL THE LOVE
XO debuts in the U.S., becoming one of E&J’s most premium offerings. But that wasn’t the only E&J flavor earning praise in the 2000s. E&J Single Vintage, Patriarch, and Cognac all were limited releases that soon became fan-favorites.
2010s
FLAVOR RUNS DEEP
Apple, Peach, and Vanilla make their debut.
2010s
Flavor runs deep
To celebrate the launch of Apple, Peach, and Vanilla, E&J collaborated with designers, innovators, and entertainers to create swag inspired by these three new additions to the family.
Present
E&J Today
The hustle never stops. See what E&J has been up to lately.
Present
E&J Today
50 years later, E&J is still a bestseller and fans’ #1 choice for smooth-tasting liquor. E&J is a proud community supporter and continues to partner with Black and Brown entrepreneurs, artists, musicians, and other trailblazers who are changing the game locally and across the US.
